Chris Simons, PhD
Associate Professor, FFH Faculty Program Lead - Food Perception & Behavior
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Primary Research Question addressed by Dr. Simons's Lab
Research interests use a multidisciplinary approach to understand the perception of foods and how they are processed to influence reward and, ultimately, behavior. One outcome of this research is to identify the neural and physiological correlates associated with perception, liking, and food choice using a variety of methodologies including human sensory testing or psychophysics, electrophysiology, and behavioral measurements. Another outcome is to leverage the knowledge gained from these types of investigations to develop new methodologies that assist in the creation of better foods.
Areas of Expertise
- Human Behavioral Sciences
- Neuroscience
- Sensory Science
Primary Research Tools and Method
- Focus Groups
- Food Frequency Questionnaires
- Multivariate Data Analysis
- Observational Trials
- Sensory Studies
- Surveys